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The Business of Event Florals

A Detailed Blueprint to Becoming a Profitable Success! 

Everything you need to know to run your business confidently and be financially successful! We have created a course based on our proven method that is easy to digest in simple step-by-step modules. 

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The Business of Event Florals COURSE PROMISE : Through this course, you will go from feeling alone, overwhelmed and unsure in your business practices to feeling empowered, organized and in-control with proven, fundamental systems setup for pricing, ordering, proposal creation, budgeting, creating timelines and logistics and building a team and experience confidence running your business like a true entrepreneur while increasing your profitability!  

All of the answers to your most burning questions!  

"When I'm ordering flowers, how do I ensure I don't over or under order?"

"Do I have enough money to buy a new truck, hire on a new team member or move into that studio space I have been eye-ing?"

"How do I price myself to actually MAKE MONEY?! or am I charging too much or too little?!"

"How do I get more of a social media following?"

"How do I network with the right vendors and find my support-tribe?"

You'll also get copies of all of our Blush Botanicals :

  • e-mail templates
  • floral order templates
  • checklists
  • questionnaires
  • timelines
  • workflows
  • proposals 
  • and AN ACTUAL EXAMPLE WEDDING from start to finish!


ONLINE COURSE : The Business of Event Florals


Are you wondering how in the world we create our signature designs? Or maybe you are frustrated that your designs aren't coming out the way you dream of them looking? Then this is for you! 

Please inquire for pricing 

Everything you need to know to run your business confidently and be financially successful! We have created a course based on our proven method that is easy to digest in simple step-by-step modules. 

Feeling overwhelmed, overworked or wondering if you're "doing it right"? Owning a business is tough! I'll guide you with my 1:1 coaching. Together, we'll sort through your problem areas and get you on the road to becoming a calm, successful business owner!

Please inquire for pricing


Hi, I'm Alex. 

I own 2 successful floral design companies and I teach event florists and creative entrepreneurs the profitable action steps for building a successful event floral company with the use of my proven method, The Blush Method, based on the processes I use at my renowned floral design company,Blush Botanicals.  

Tell me more...

I started my first floral design company in 2009 with zero knowledge about flowers or the event space. I taught myself through trial and error (lots of error!).  

After a few years in the industry, my business was in high demand and I was on the fast path to burning out. I didn't have enough help or organization within my business and I was emotionally and physically suffering the consequences. I knew that if I wanted to continue in this career path that I started out loving, I needed to make some serious changes.  

That's when I got serious about studying entrepreneurship and business. I created detailed systems for my business so that I could train a team to take over the tasks that I didn't want to do and I created a business that worked with my lifestyle.  

In 2016, I launched my 2nd floral design company, run completely without me present by implementing the methods I took years to create and perfect. After training my team and watching them flourish I realized that I found the most fulfillment in teaching them!  

It was then that I knew I wanted to limit the amount of events I personally took on creatively so that I could concentrate on my true passion; Teaching and empowering creatives that are just starting out and want to do it the right way or that are in the position I was just a few short years ago (on the way to burning out).  

My goal is to help make florists and creatives feel that they aren't alone, see that there are simpler ways of doing things, feel confident and be a profitable success!  

I know that with my systems, even the newest budding floral designer can bypass the overwhelming and lonely feelings of starting a business and quickly grow into a confident entrepreneur, leaving behind the questions of, "Am I doing this right?", and moving towards feeling of, "I got this!" as they move closer to building the profitable business of their dreams. 


A Peek at The Business of Event Florals Core Modules

Module 1 : Starting on the right foot

We want to ensure you are starting off on the right foot with your business. Ensuring you are organized from the get-go is oh-so important to your long term sucess! Things like properly registering, establishing a calendaring system, getting the right team of outside help on board and setting up the proper accounts. Basic accounting principles you should know about and simple tricks to budget like a pro!

Module 2 : Inside your Business 

A deep dive into all things internal for your business such as budgeting yourself, how to price for profit, and we'll put systems in place for organizing work flows, day-of logistics templates, ordering flowers, staffing, toolbox checklists, structuring your internal team and building a team, how to hire, branding and elevating your brand, core values, leadership, to name a few... 

Module 3 : Your External Business

We'll get into all things outer world such as social media, getting images back from photographers, your website, contracts, sales and sales scripts, networking and connecting with vendors, attracting the ideal customer, marketing, the trick to sales and more!

Module 4 : Our Example

From start to finish. A detailed look at one of our weddings from the inside. From the moment the lead came in and on, nothing is left out (except their personal information of course!). Think internal timelines, logistics, orders, emails, proposals, revisions, etc. 


I don't have any experience with flowers at all, is this course right for me? Most certainly, YES! You do not need any prior knowledge or education to participate in this course, but it is recommended that you begin learning about costs of specific flowers, as this is something that we will not be covering (it is different in each area) and you will need this information to practice formulas and arrive at pricing. 

How long is the course? You should feel free to move through the course at your own speed, as the course is yours for a lifetime. With that said, there will be a suggested timeline for the course during which time you wil have direct access to Alex through weekly facebook lives. There will also be a private, members only facebook group where Alex will answer questions when possible and you'll have the support of a floral community (questions will be answered during the suggested course timeline). 

Will I be ableto ask Alex questions? Yes! You will be able to ask questions via the private, members only facebook group and during her weekly facebook lives. 

What is the cost of the program? We will be announcing this once the course goes live. 



“The skills you’ll receive learning alongside Alex are invaluable…you will gain the confidence to approach your own projects with strategy, efficiency and utmost pride in the work you deliver. She is warm and inviting in her instruction and offers an incredible wealth of knowledge…” –Katie D, Water Signe Floral  

"Alex guided me so graciously through all of my business decisions and needs. I felt understood and she showed me perspectives that I wouldn’t have seen without her. The information I learned has been absolutely invaluable to me and my business and I will forever be grateful for her services.” – Sarah D, Aster & Park  



Email us at info@Blushbotanicals.com for answers to specific questions.

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